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For self-publishers looking to market their books, establishing a website is a crucial step that shouldn't be overlooked. In today's digital landscape, it's nearly impossible for book publicity to succeed without a supportive online presence. Many potential readers will visit an author's website before deciding whether to buy a book, and media professionals often check these sites (along with social media profiles) to determine who they might want to feature. It's important to note that an author's website doesn't need to be complicated or extensive. A simple layout with essential information will suffice.

Key elements to include are a biography, a professional headshot, pages dedicated to each of your books, and links to media coverage. This information acts as a valuable resource for readers and media alike. Adding excerpts from your book, such as the table of contents or a sample chapter, can be particularly effective. These elements provide potential readers with a taste of what your book has to offer, enticing them to explore further. Editors and producers may also visit your site for background information, so having a website that answers their questions can really help you stand out.

Without one, you risk being overlooked. For those marketing books, having a dedicated media page on your site can be incredibly beneficial. This page can house downloadable resources like press kits, news releases, fact sheets, and images. By making it easy for journalists to find what they need—such as a cover image for a deadline—you increase your chances of getting coverage. Setting up this media page doesn't have to be costly or complex, and it adds a professional touch to your site. Additionally, many modern authors maintain blogs as part of their online presence.

While your website can be a static source of information, a blog allows you to share updates, thoughts, and engage more dynamically with your audience. Aim for your posts to be informative, entertaining, or newsworthy, and consider weaving in mentions of your book without coming off as overly promotional. Lastly, ensure your website features direct links to where your book can be purchased. Many visitors to your website are likely to make a purchase right after exploring your content. By creating a user-friendly environment, you enhance your opportunity to connect with readers and boost sales.