How Do You Pick the Right Book Publishing Company?

I’m ready to take the next step with my manuscript, but I’m unsure how to choose the best book publishing company. Should I go with a large, established publisher or a smaller, independent one? How do factors like editing support, marketing, and distribution affect the decision? Are there red flags to watch for when evaluating companies? I’d love to hear experiences from authors what helped you find the right publishing company for your book?